Inter Tight
Primary · neo-grotesk · 400–900
Headlines, body and interface. Tight tracking for statements, generous leading for reading. Working face for this presentation; licensed upgrade path: Söhne.
RegularMediumBoldBlack
An idea doesn’t start
as a product.
It moves.
It changes.
It develops.
Scroll or press ↓Swipe up
00 — The gap
A sketch is a guess.
It moves. It changes its mind. It has no measurements and no opinion about cost — which is exactly what an idea should look like at the start.
Then somebody has to make it.
That’s where most ideas break.
What comes back is nearly right.
Nearly: the most expensive word in fashion.
The gap isn’t creative.
It’s technical.
- Notches
- Grain lines
- Tolerances
- Grading
- Trims
- Fabric behaviour
WAVELINE closes
that gap for a living.
The development partner that takes a fashion idea from the first sketch to the finished shelf — and is accountable for every step in between.
01 — The name
Wave
Movement. Exploration. Iteration. The loose state of a thing — the part of the process that can’t be scheduled.
Line
Precision. Specification. The drawn line, the production line, the product line — three meanings in one syllable.
Hover Wave to move it · hover Line to align it · scroll to merge
02 — Sketch
This is where possibility starts.
A sketch carries intent, not instructions. It’s fast, loose and full of decisions nobody has made yet. We protect that energy — then we start asking the questions a factory will ask.
03 — The wave
Ideasmove.
The wave is development in motion.
Bend — one curve per gesture. Curvature only ever at the start of a line.
04 — The line
Then the curve straightens.
Grids, notches, grain lines, tolerances. Movement becomes method.
WAVELINE isn’t random creativity.
It turns creativity into something buildable.
05 — From sketch to shelf
One line.
Seven stages.
Keep scrolling — the line is drawn as the work moves.
From sketch to shelf —
Everything in between is ours.
Idea.Method.Shelf.
06 — The wordmark
The wordmark.
Heavy, horizontal, built like equipment. A solid bar at distance; a word up close.
W · A · V — three diagonals.
Angled. Directional. Deliberately unstable.
E · L · I · N · E — verticals and horizontals.
Squared. Stacked. Orthogonal.
The word splits its geometry exactly where the name splits its meaning.
Wave is diagonal. Line is orthogonal. The logo performs the idea — it doesn’t illustrate it.
One curve. Bottom-left.
The system’s single breath — and the reason the W can stand on its own.
Lockup family · clear space = ½ cap height on every side
Primary Default for every brand-led surface
Horizontal Headers, signatures, narrow bands
Mark + descriptor Social, packaging, labels
Mark Hardware, icons, pattern source
07 — The mark
Fig. 07 — The turn
The turn.
A W that enters on a curve and leaves on a hard, straight diagonal. The moment a free idea becomes a fixed specification — inside one letter.
It draws itself curve‑first.
The curve starts. The line finishes. The direction is never reversed.
One mark.
Multiple systems.
01 Woven label
02 Zip pull
03 Social avatar
04 Signage
05 Packaging seal
06 Flag
WL-0001
Sample 02 / 0308 Hang tag
08 — Colour · 01
Control.
- Deep Black
- #0B0B0B · RGB 11 11 11
- Origin
- No fibre. The only colour without a material source — the designer’s hand, not the material’s.
55–60%
02
Space.
- Off White
- #F6F4EF · RGB 246 244 239
- Origin
- Cotton. Paper, breath, the pattern sheet, the spec page.
25–30%
03
Material.
- Stone Beige
- #D6C8B8 · RGB 214 200 184
- Origin
- Flax and wool. The human in the system — it stops the brand going cold.
10–15%
04
Movement.
- Accent Orange
- #FF3B00 · RGB 255 59 0
- Origin
- Silk cocoon — the raw colour of the most valuable natural fibre, the moment before it becomes thread.
3–7%
Black holds.
Orange marks.
The accent points; it never fills.
- Never orange on stone
- Never stone on off-white
- Never a second accent
- Never black + orange without a neutral
- Never a gradient
09 — Typography
Two halves.
Two voices.
JetBrains Mono
Secondary · monospace · 400–500
Measurements, tolerances, codes, file names, calls to action. It is how every real tech pack is read — using it is domain fluency, not styling.
STYLE WL-0001 SEASON SS27 CHEST 54.0 ±1.0 LENGTH 70.0 ±1.0 FABRIC 100% CO TWILL · 280 GSM
Scroll: the proportional voice settles into the monospaced grid. The mono is the brand’s tell.
- DisplaySketch → ShelfInter Tight 800 · −4% · caps
- HeadlineCreativity needs structure.Inter Tight 700 · −3%
- BodyWe take the curve and straighten it — not to flatten the idea, but to give it something to travel on.Inter Tight 400 · 1.5
- LabelDevelopment partnerInter Tight 600 · caps · +16%
- TechnicalCHEST 54.0 ±1.0 · WL-0001JetBrains Mono 500 · caps
10 — Pattern system
- Mark
- Module
- Pattern
- Application
11 — Technical system
Notation, not decoration.
- Flat drawing
- Points of measure
- Pattern pieces
- Stitch library
12 — Architecture
One master brand.
Eight divisions that inherit its line.
Tech
The master wordmark never changes. The division sits to its right, tracked, after a hairline. Each division takes its own icon — and nothing else.
Icons · 48 grid · 2.5 stroke · square caps · no fills except AI nodes · no hangers, scissors, cameras, brains — or waves.
13 — Photography
Show the making,
not the model.
The 3:1 rule. For every finished garment, three images of process. People working, not posing. Hard daylight, real shadow. Unisex, regional, twenties to forties — never the same face twice.
Images in this presentation are art-direction frames for the shoot brief — to be replaced by commissioned photography in the same direction.
14 — Print & documents
A working document someone with taste made beautiful.
If it looks like an advertisement, it’s wrong. If it looks like a spec sheet with no taste, it’s also wrong. The tech pack is the thing clients hold — so it’s designed as a hero object.
Tech pack
Rev. 03
Boxy tee
- Style
- WL-0001
- Season
- SS27
- Fabric
- CO twill 280 gsm
- Sizes
- XS–XL
Tech pack cover
Studio 02 · Development house
hello@waveline.studio
03 October 2026 · Ref. WL-PR-014
Dear founder,
Thank you for sharing the moodboard and first sketches. Attached is our development plan: pattern in week two, first sample in week four, a graded tech pack before anything reaches the factory floor.
From sketch to shelf — and accountable for every step in between.
Letterhead
Name Surname
Head of development
+20 000 000 0000
name@waveline.studio
Business cards · 85 × 55 · orange edge-paint
Development proposal
Client · Capsule 01 · 14 styles
Proposal cover · The Turn, tonal
- SW-014 · CO twill · 280 gsm · black
- SW-021 · CO canvas · 320 gsm · off white
- SW-033 · LI/CO · 210 gsm · stone
- SW-040 · trim tape · orange
Fabric swatch card
15 — Packaging
Unboxing is the last stage of the line.
To Studio 02 — Sample room
Ref WL-0001 · Sample 02 / 03
From WAVELINE
Ref WL-0001 · Sample 02 / 03
From WAVELINE
Pull
- Style
- WL-0001
- Size
- M
- Comp.
- 100% CO
- Sample
- 02 / 03
100% Cotton
Machine wash 30°
Do not tumble dry
Made in Egypt
WL-0001 · M
Insert card — the W die-cut, orange beneath
- 01Rigid boxBlack outside, orange inside. The turn, tonal on the lid.
- 02Garment bagThe mark at the chest. An orange zip pull — the marker.
- 03MailerThe Run on the tape. An orange pull tab to open.
- 04Hang tagStyle, size, composition, sample — in mono.
- 05Woven & care labelsThe wordmark woven. Care in mono, on satin.
- 06Die-cut insertThe W cut through. Orange underneath.
16 — Space
The line, at architectural scale.
- →Pattern room
- ↑Studio 02
- ←Sample room
- ↓Reception
17 — Website
Capability, not e‑commerce.
WAVELINE sells a process, so the site reads like one: divisions, proof, and one clear way to start.
waveline.studio
Development partner · Sketch → Shelf
Every good idea needs a straight line to travel on.
SketchPatternTechShelf
Divisions
What a tech pack includes
Points of measure & grading +
A — Chest ½ · ±1.0 · 52 / 54 / 56 B — Length HPS · ±1.0 · 68 / 70 / 72
Construction & stitch types +
301 lockstitch · double-needle topstitch 6 mm · 406 coverstitch hems · 504 overlock seams · bar-tacks at stress points
Materials, trims & labels +
CO twill 280 gsm · rib 1×1 · woven main label · care label on satin · hang tag WL-0001
Work — case study concepts
01 · Outerwear capsule
From moodboard to graded tech pack.
02 · Pattern library
One block, fourteen styles.
03 · Sampling
Three rounds to right-first-time.Sketch → Shelf
Every good idea needs a straight line to travel on.
At the start, the line was loose.
Now it knows where it’s going.
WAVELINE · Brand story · Phase 02 · October 2026
18 — Social
Show the work while it’s still moving.
Behind the line — 02
Pattern.
Notches, grain, seam allowance. Day 06 of 28.
Technical education · 1/3
What is a tolerance?
Swipe →
Technical education · 2/3
The distance a measurement can move — and still be right.
Technical education · 3/3
Without it, “nearly” is the best you get.
Reel · 0:40
One seam,
forty seconds.
wavelineSketch → Shelf